742483646669721 You wanted something provocative and that would cut through - Nina - The Bottom Line Podcast

Episode 47

Published on:

1st Jun 2024

'You didn't want vanilla. You wanted something provocative that would cut through ...' - Nina

Stephanie chats with Ogilvy Group Creative Director, Nina East, Director, Eddy Bell and bowel cancer survivor, Kin Leong about the creation of Bowel Cancer Australia's latest awareness campaign, "Australia's Deadliest".

They discuss the brief, the process, and the final result in developing an advertising campaign that resonates with the target audience and delivers on the key message that you are never too young for bowel cancer. 

This engaging chat highlights the importance of the authentic patient voice and demonstrates how through collaboration and professional respect the campaign was able to be elevated at every level.

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About the Podcast

The Bottom Line Podcast
An award winning podcast hosted by bowel cancer survivor, Stephanie Bansemer-Brown, is a monthly chat sharing stories and lived-experiences. Hearing from those living with or beyond bowel cancer, as well as health professionals involved in bowel cancer treatment and care, can be a valuable resource that can encourage and inspire others.

Please note, podcasts may occasionally contain content that some listeners may find distressing.
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Bowel Cancer Australia

A 100% community-funded national charity dedicated to prevention, early diagnosis, quality treatment and the best care for everyone affected by bowel cancer. We are committed to championing what matters most to people affected by bowel cancer and determined to have an everlasting impact where no Australian dies from bowel cancer and all those diagnosed receive the support they need.