'You didn't want vanilla. You wanted something provocative that would cut through ...' - Nina

Stephanie chats with Ogilvy Group Creative Director, Nina East, Director, Eddy Bell and bowel cancer survivor, Kin Leong about the creation of Bowel Cancer Australia's latest awareness campaign, "Australia's Deadliest".

They discuss the brief, the process, and the final result in developing an advertising campaign that resonates with the target audience and delivers on the key message that you are never too young for bowel cancer. 

This engaging chat highlights the importance of the authentic patient voice and demonstrates how through collaboration and professional respect the campaign was able to be elevated at every level.